Read the success story below to find out why the seller had an offer before the home was listed!
In September of last year we were called for a free home staging consultation in Shrewsbury, MA. Sadly this was an estate sale. The owner had passed away and his grown daughter was now selling the home. When we met her, she was in the middle of renovating the home and she was thrilled we could give her some advice about the renovations during the meeting.
The small 3 bedroom, one bath ranch was virtually untouched since it was built in 1956. It had hardwood floors that had been covered with wall to wall carpet. The majority of the trim was natural wood, the only bathroom had a green tub and yellow tile, the kitchen cabinets were natural pine and the counter tops were pink Formica. The home owner knew she needed to make updates for the home to be desirable for today’s buyer. Her agent estimated the renovated market value at $249,000.
Assessment of Buyer Demographic:
This was a single family home in a nice neighborhood with new construction. The residents of Shrewsbury are well educated and make about 5% more income than the average resident of Massachusetts. It was important to make this older home attractive to first time home owners, a young family, a single parent, or downsizing buyer.
At the initial free home staging consultation, we chose paint colors for the home. The homeowner had some granite samples, so we helped her choose granite for the kitchen. We also advised her to have the wall to wall carpet removed, have the bathroom tiles and tub reglazed white, purchase a new vanity, and paint all the trim in the home white.
The Staging Day was scheduled for a few months after the initial consultation. When we arrived at the home, we were pleased to see that the owner had everything ready; the hardwood floors had been refinished, the walls, trim and kitchen cabinets had been painted, and granite had been installed. But we were surprised to learn that the homeowner was approached with an offer that morning! She wanted to go ahead with home staging, because she knew that a staged home was likely to attract many buyers to the open house and there was a good possibility for multiple offers.
Like most small homes, the living room was buyers’ first impression from the front door. Therefore, it needed to make a statement. At the initial consultation we advised the client to repaint her front door a deep blue-gray color from Benjamin Moore called Knoxville Gray, shown on the right. We wanted to carry this color throughout the home to create a unified look.
As buyers entered the home through the front door, they were greeted with a beautiful living room with blue accents, including a blue area rug. The artwork and accent pillows also carried the same blue color.
The kitchen was “popped” with blue accents and we continued to carry the same blue color throughout the home. You can see how painting the trim white adds more light to the room and modernizes the home.
Since ranch styled homes make great homes for downsizers, we wanted to create an elegant looking bedroom. To do this we added silky bedding, beautiful gold mirrors and a swooped arm accent chair. We carried the same blue color in with the Euro pillow shams, accent pillows, lamp shades, and artwork. In the end, the room would appeal to an older or middle aged buyer demographic.
The home owner’s father had a baseball lamp (not shown) that became the inspiration piece for this room. We continued the sports theme with the artwork and accent pillow. Fun bedding and a teddy bear completed the look. The buyer’s son fell so in love with this room that he asked to keep the baseball lamp!
You may notice that the blue color was not incorporated into this room. This is because children’s bedrooms usually deviate from the overall style of a home. It is okay to introduce other colors and styles when staging childrens’ rooms and this will not affect the overall flow of the home.
Since there was only one bathroom in this home it was important it felt modern. Glazing the tiles and tub and adding a new vanity and light fixture were inexpensive and fast updates that made a dramatic difference.
We, again, carried the blue color into the bathroom with the shower curtain, which popped against the fresh white tiles.
The agent for the home was so impressed by the finished look of the home that he planned on listing the home $10,000 than his original assessed market value. Before the staging, the offer that came in was for $249,000. After seeing the home staged the woman who made the offer was willing to increase her offer above the increased price (now $259,000) by $3,000 to prevent the home from going on the market. She presented the home owner with an offer of $262,000. Our client agreed to the offer and the home was sold before even going on the market!
To find out what buyers are looking for when house hunting, download our free guide, What Buyers Desire.
If you are planning on listing your home for sale we would love to meet with you and explain our home staging service. Call us at 781-489-8489 and we can set up a free consultation.